826 Store Branding

826 is a nonprofit focusing on tutoring students to learn writing skills from adult volunteers in the communities 826 has a location in.

What is 826?

Research

I researched many aspects of the city San Jose California and came across an old mansion called the Winchester Mansion that was once owned by Sarah Winchester and she had many stairways and rooms built in strange ways to confuse ghosts she believed were after her.

Now the mansion is now a museum that attracts many visitors.

I thought that having an 826 store be themed around ghosts and have products related to ghosts would be a fun theme.

sketching and play

logo and Marks

Primary Logos

Secondary used for signage.

Applications

I used symbols and colors related to ghosts to find the brand identity. The planchette is used most in the identity since it symbolizes communicating with ghosts and the theme of the store is to embrace ghosts.